Customer Centricity


Customer Values & business value must be the thing think.

Stay close to your customer. Customers are going to be telling your story some way or another. It's our job to help them.

Before beginner any project you must to analize where are you now. In whath frame do you are.
We have tidy and untidy system and in the middle we have caos.
4 states


They are the terrain in which one moves. You don't dominate the context and you don't know what happens, they are environments for experimentation, to test things.


It is when you make sense of it, analyze it and respond, you cannot categorize it because first it requires a certain knowledge of what is happening.


It's like going on a boat in a storm, you just have to make quick decisions to stop the blow and the bleeding.


It is the place of knowledge, what you do is make sense of it. You categorize it and respond. E.g. I put money in the machine, coffee comes out

“If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

Albert Einstein

My approach is based an agile
method combining strategy,
design, technology & people
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